Why That Follow Button Sucks…
I fell into the follow button trap and now I’m doing my best to reverse that. I wasn’t sure I should share, but I read a whole lot more than I write, so I figure other readers like me probably would like to know about this. While I’m not super price sensitive when it comes to books, I read so much that I try to economize where I can. That makes it worth sharing!
The Follow buttons seemed so awesome, so easy…a way to decrease my load of email and give me some of my mental bandwidth back. So, I clicked away and unsubscribed to all those newsletters, thinking I would get all the info without any need to…you know…read. I even shouted out to folks to jump on that follow button bandwagon with me.
Yeah, that totally didn’t work.
What am I going on about? I’m specifically talking about two forms of “Follow” buttons on two sites: Amazon and BookBub. Both of these forms of follow buttons purport to allow you to be updated on new releases by whichever authors you follow, plus sale prices.
Neither of them actually does that. After missing a couple of dozen new releases by must-read authors and even more sale prices by other must-read authors, I’m now trying to undo my hasty following urge and re-join their newsletters. I figured if it took me this long to figure out what I had missed out on, then maybe there are others in the same boat.
Here are the specifics:
Amazon Follow Button:
Of the two follow buttons, this one is the better of the two, but it is still woefully inadequate and unreliable. Supposedly, you’ll be notified of new releases. The problem is that you never know when you’ll be notified. A lot of the author newsletters I subscribed to, I did so because they always had new release pricing for a few days after publishing. I mean, if I know I’m going to read their work more often than not, why not get it for less?
Amazon’s announcements may or may not be sent, and if they are, they can come up to a month after release. More importantly, if other big things are going on at Amazon…they don’t come at all. Like Holiday shopping, or their Black Friday summer, or really anything that they want to focus on.
After getting notifications several weeks after release for several authors I followed, I decided to get back on their newsletters so I can save some money. There’s nothing more irritating than clicking BUY at full price when you know you could have saved 75% if you’d only been notified a day earlier than you were.
TIP: If you put Kindle books on your wishlist, sometimes (I repeat, sometimes), you’ll get a notification if there’s a price drop. It seems to happen more for traditionally published titles or those publishing by Amazon imprints, but once in a while it can happen for an Indie book.
Yes, I still follow all those authors on Amazon because it improves my recommendations, (since Amazon algos seem to consider all the things you like when recommending books). I still recommend using the Amazon follow button because it has some benefit in that regard, but I definitely wouldn’t count on it for getting news in a timely manner.
BookBub Follow Buttons:
Yeah, they announced this with huge flair, urging all us Indies to share this with our readers. Like a bagillion others, I did that, but it turns out that it’s less than worthless. Why? Because it has more exclusions than inclusions!
I followed loads of authors on the Bub, thinking I was going to seriously save on books by getting announcements from the Bub. Then…crickets, except for TradPub authors and a very few Indie mega-sellers. The only notifications I got about interesting indies were when the Bub ran a rare ad for an author’s books (which of course, sends me to their site and gives them affiliate income.)
That in itself might not be so bad, but then I realized why this happens through my own book releases. Here’s a quick example of how this works. It took me a while to figure it out, but once I did, I was a little irritated because of all the books I missed out on.
I released the PePr, Inc. series of novellas as individual titles for a while. Each one of those doesn’t qualify for new book announcements because they are novellas. Okay, fine. That’s cool. I get that they have length limits. So then I collected them together into a big, fat book called Robot Evolution. Guess what? It doesn’t qualify because the individual titles were once published. So basically, all those people I pointed to the Bub as a way to get announcements for my new books if they were averse to newsletters never heard about any of them.
Same thing happened with The Ways We End and And Then Begin Again. Even though most of the material was new and all the stories were reworked that had been in anthologies, it didn’t qualify. Basically, the people who follow me don’t know of a single new release by me since Strikers: Eastlands. Not one.
Why did they do this if they didn’t intend to actually do it? It seems pretty obvious in retrospect. It was a way for them to get us to spread the word and get more people signed up to their newsletter…which they make money from. Duh. And we’re not talking a few either. When you take thousands of authors and tell them this, then ask them to share, that’s millions of eyeballs getting tempted. Talk about free advertising! After all, you can’t follow authors on Bub unless you join Bub. ::facepalm::
At least I could easily see which authors I followed on there and then decide which I needed to re-join the newsletters of in order to stop missing releases. Turns out I missed a total of 33 new releases….33! Now, some of those included box sets, but overall, I missed out on a whole lot of indie authors and their new release pricing, plus a whole lot of sale prices.
I don’t really recommend the Bub Follow button at all anymore as a reader. It’s useless. As an author, there’s the possibility that they use the number of followers an author has when deciding who get’s approved for an ad. Because of that, I still want people to follow me there, but that’s sort of selfish, so I feel bad for feeling that way.
I’ve spent the last two days correcting that mess up on my part and joined those newsletters again. Yes, there are a few that will send me too much mail and I’ll unsub them again, but for the most part, they are worth the email space.
TIP: Remember to add the email address of the author’s newsletter to your contacts. By doing that, you make sure that you’ll actually see it. Yahoo and Gmail have gone draconian and will mark them as spam or promotional, hiding them from view or sticking them in another tab. Finding out about an awesome sale or giveaway after it is long over sort of negates the purpose of getting the newsletter. 🙂 So far, out of my favorite 25 authors I’ve rejoined, 23 of them went to the hidden folder. The two that didn’t were already white-listed because I’ve exchanged emails with them before. So, yeah, white-listing is more important that ever apparently.